I cannot for the life of me figure out why there are so many damned ads. For every single hour of television there are 15 - 24 minutes of commercials. Worst case scenario that is nearly half the hour of television show that I'm actually already paying for in the form of a monthly satellite bill. Most of the time they are repeats of the same lame ass car or cheeseburger ad I saw not ten minutes ago. The TV execs should figure this out. Nobody is paying attention anymore. There are too many commercials, and many of them are for things that no person in their right mind would buy based on a flashy ad. Others are for a product that is similar to the product that was advertised thirty seconds prior. Again, the repetition of the exact same commercial has gotten so bad that I often see the exact same ad twice in a row which is irritating. Lastly, the cost of commercials that aren't working in the first place drives up the cost of the actual product to the point where it sells far fewer units.
Let's just start off with volume. There are so many commercials that they have all blended together into an oceanic blob of irritating crap, encouraging potential consumers to zone out altogether. Kind of like the way the sound of a ceiling fan or ticking clock tends to fade away into nothingness as time goes on. If there were only 4-5 minutes of advertising per hour of television, and they didn't constantly repeat themselves, they MIGHT have some kind of impact. At this point though, it would take alot of time before people started even noticing ads again. How much attention do they expect people to pay when they are bombarded with the same thing until they are numb? Are they expecting people to give up and buy something just to shut them up? Doubtful. One may ask at this moment how else TV can remain free. Just charge more for fewer commercials. Thus, people won't channel surf so much, ratings will go up, ad costs would stay the same but they would impact revenue for a change.
Moving on to what is actually being advertised. Seriously, no one has EVER heard a loud ass, flashy car commercial and run out to spend $30,000 on a car because of an ad. In fact if that car company stopped running ads altogether the very same $30k car would cost a hell of a lot less, or it could cost the same and be far higher quality. Again, we're also numb and unaffected by these ads because they are so repetitive, obnoxious and frequent. It's like telemarketers of the 80's and 90's, only more invasive. This also relates to the next section which would be...
Seeing an ad for one type of soda 30 seconds after I see an add for their competitor. So if commercials really do work, then folks would be flooding out of their houses to buy both products? No, wait, they buy the product with the best ad, even if they think it's inferior quality? No, wait, these scenarios result in the ad having even less impact that the others in the torrent of commercials. It makes both products equally as unappealing. This is especially horrific when it comes to insurance ads and car commercials. Here is why, it makes both manufacturers look like liars. How can two trucks both have the most horsepower, the greatest ability to suck down gas while hauling items that 99% of the population will never lay eyes on, much less tow? How is that drivers switching from the creepy little lizard thing can save $1200, and 60 seconds later drivers from the other guys back to the lizard can save $1200? It's deceptive advertising. It is based on the customers that switched some prior year. It doesn't mention the fact that people don't tend to switch to the insurance provider that charges them more money. Again, in both scenarios if the company stopped advertising the cost of their premiums would plummet, they could provide better service, or god forbid pay more to their reps so that insurance people wouldn't be so damn pushy.
This is for the ad companies and the dicks that run their ads. fewer commercials makes us less numb to them. We buy cars based on these factors: price, appearance, quality based on personal experience, quality based on reputation, warranty. Stop running ads and bull-crap incentive programs. Americans, however stupid we may seem to you, aren't fooled. We buy food based on what we got for the money we payed lasts time we went into the restaurant. Odds are if we're going to buy that burger it's because we have eaten it before. Don't tell us about it unless there is something new on the menu, and don't remind me 38 times a day. We will watch alot more of the ads, if we know that the show really will be back on quickly enough that channel flipping could result in missing something other than more F*CKING COMMERCIALS!
Let's just start off with volume. There are so many commercials that they have all blended together into an oceanic blob of irritating crap, encouraging potential consumers to zone out altogether. Kind of like the way the sound of a ceiling fan or ticking clock tends to fade away into nothingness as time goes on. If there were only 4-5 minutes of advertising per hour of television, and they didn't constantly repeat themselves, they MIGHT have some kind of impact. At this point though, it would take alot of time before people started even noticing ads again. How much attention do they expect people to pay when they are bombarded with the same thing until they are numb? Are they expecting people to give up and buy something just to shut them up? Doubtful. One may ask at this moment how else TV can remain free. Just charge more for fewer commercials. Thus, people won't channel surf so much, ratings will go up, ad costs would stay the same but they would impact revenue for a change.
Moving on to what is actually being advertised. Seriously, no one has EVER heard a loud ass, flashy car commercial and run out to spend $30,000 on a car because of an ad. In fact if that car company stopped running ads altogether the very same $30k car would cost a hell of a lot less, or it could cost the same and be far higher quality. Again, we're also numb and unaffected by these ads because they are so repetitive, obnoxious and frequent. It's like telemarketers of the 80's and 90's, only more invasive. This also relates to the next section which would be...
Seeing an ad for one type of soda 30 seconds after I see an add for their competitor. So if commercials really do work, then folks would be flooding out of their houses to buy both products? No, wait, they buy the product with the best ad, even if they think it's inferior quality? No, wait, these scenarios result in the ad having even less impact that the others in the torrent of commercials. It makes both products equally as unappealing. This is especially horrific when it comes to insurance ads and car commercials. Here is why, it makes both manufacturers look like liars. How can two trucks both have the most horsepower, the greatest ability to suck down gas while hauling items that 99% of the population will never lay eyes on, much less tow? How is that drivers switching from the creepy little lizard thing can save $1200, and 60 seconds later drivers from the other guys back to the lizard can save $1200? It's deceptive advertising. It is based on the customers that switched some prior year. It doesn't mention the fact that people don't tend to switch to the insurance provider that charges them more money. Again, in both scenarios if the company stopped advertising the cost of their premiums would plummet, they could provide better service, or god forbid pay more to their reps so that insurance people wouldn't be so damn pushy.
This is for the ad companies and the dicks that run their ads. fewer commercials makes us less numb to them. We buy cars based on these factors: price, appearance, quality based on personal experience, quality based on reputation, warranty. Stop running ads and bull-crap incentive programs. Americans, however stupid we may seem to you, aren't fooled. We buy food based on what we got for the money we payed lasts time we went into the restaurant. Odds are if we're going to buy that burger it's because we have eaten it before. Don't tell us about it unless there is something new on the menu, and don't remind me 38 times a day. We will watch alot more of the ads, if we know that the show really will be back on quickly enough that channel flipping could result in missing something other than more F*CKING COMMERCIALS!
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